ratp (the paris métro)

When I returned to Paris after some time working abroad, I joined the team at Spintank as lead Art Director to help provide systematic structure and focus to the RATP web project.

Like many web contracts, the RATP signed off on a set number of deliverables - 60 different screens to be precise - and by the end of the project, I convinced the stakeholders to think less about the singularity of individual screens and more about the flexibility, longevity, and connectedness of modular system of layouts and components.

In terms of branding, I introduced a notion of bricks of color, which was inspired by recent Paris métro underground renovations, making the case that the digital branding should, on some level, reflect the physical space. © 2021
(there are other sarah rose’s, but this is the new one)