RATP (The Paris Métro)

Spintank, 2016

When I returned to Paris after a year and a half of working abroad, I joined the team at Spintank as lead Digital Art Director to help provide systematic structure and focus to the RATP web project. Like many web contracts, the RATP signed off on a set number of deliverables - 60 different screens to be precise - and by the end of the project, I convinced the stakeholders to think less about the singularity of individual screens and more about the flexibility, longevity, and connectedness of modular system of layouts and components.

In terms of branding, I introduced a notion of “bricks of color” which was inspired by recent Paris métro underground rennovations, making the case that the digital experience should, on some level, reflect the phsyical space.